How to Use & Optimize the Meta Description in Blogger

Meta description tag is one of the meta tags are very important for a blog, even now might be the only meta tag that has a great weight for search engines. Serves as a loading meta description meta information that describes the content of the blog page. Meta description is also part of the description snippet in Google search results. Therefore, the use and optimize it properly will add to the power of SEO blogs in the search engines, or at least a tool for blogs to attract visitors from the search engines. Actually, there are many points that I want to review the meta description regarding this, either the "misunderstanding" meta description meta tags are considered as a whole (there are many meta tags: meta keywords, meta author, robots meta, meta location, etc.), and in the context of whether the meta description is still used search engines, especially Google. But as I review all been completed in tautweb.com, please refer to the discussion in the article Meta Description and SEO.

Some of the new features of Blogger is awesome, in some previous posts, I've written about the use of sitemap.xml and Blogger custom permalink, and this time, I am still going to talk about the new Blogger feature that is closely related to SEO: Meta Description Features Custom Blogger. Actually, this feature appears already rather long, around February to March 2012, but has not been as complete and as perfect as it is now, namely the addition of a search feature description in single post (unique description for each post page). The new so now I'm talking about optimization of this feature.

How to Use and Adding Blogger Meta Description
In the past, before there is a search feature preferences that can be arranged easily through the Blogger dashboard, we must add a meta description tag manually:
<Meta name = 'description' content = 'description content / blog page' />
But now no longer need, because the features of the meta description can be easily accessed via the settings page.
1 Open the dashboard> settings
2 Select the search preferences
3 See In the Meta Tags> Description
4 Click "Edit".
5. the option Enable search description? Select "Yes".



6. content box will appear like this:



7 Fill in the description of the blog as you wish. Remember, only a maximum of 150 characters, so make the most use of the words as efficiently as possible. Then click "save changes" to save it.

Here's an example snippet of his description in Google:



For my friend who used to add meta description via the blog template (add a meta description tag manually), you should move the blog description into the feature, because there will be more great features that enable the feature again if my friend meta tags through the settings in the dashboard. What is it? Consider it goes .....

How to Add Meta Description In Single Post / Page Posts
Back again to the first (hehe, I love reminiscing "first"), Blogger does not have a meta description features on a single page (separate page), so to add a meta description on each page, we must use the tag you are the B if and else . So imagine not, the lines in the template XML meta description blogs so long as it consists of a description meta tag of each page, if the page numbered 100 posts, then there will be 100 unique meta description in the blog template.

But not anymore, with a feature set meta tags (description), now each blog page can be assigned a unique description, so that adds to the strength of its SEO, at least when it appeared in search results. The trick?
1 An important requirement of the use of the "Search Description" This is the first mengakftifkan Meta Description features as described above.
2 Once activated, go to the post page editor (such as when making a new post).
3 Look to the right on "Post Settings", there will be some panels, such as the first ever discussed when making "custom permalink".
4 If the setting meta description is enabled (enable) as described above, it would appear one more feature, "Search Description", description of the search, the other is not a feature to add unique meta description for each post page. Consider the following picture:



Click "Search Description"
Fill in a description of the contents of the article / post / page as you wish
Click "Done" when done.
My friend can do the above steps when creating a new post or want to edit old postings to add a description.

Now my friend has known and has a unique meta description on each page of the blog.

But there is still one more note: meta description, as the name implies, the contents of which must have really descriptive, so that visitors who see it are not confused and it does not so do click. So, there are some special tips for optimizing the content of the meta description, both for search engines as well as for the user / visitor.

How to Optimize the Meta Description
1 Meta description should contain the phrase, not just a phrase or keywords without being able to understand their meaning by visitors. Meta description is shown as a snippet description under the title content. Use clear sentences and try can "seduce" a visitor to click. Meta description is a powerful tool to increase blog traffic if used correctly.
2 Pay attention to the keywords that are used are very important, but should not overwhelm the description with only keywords, because it confuses visitors and it can be considered as spam by Google. Be natural! I often see the description deliberately created by using the tag: page title - blog name - page title, which resulted in the title of the blog - blog name - the title of the blog, this would be detrimental to the blog because it is not descriptive, contains repetitions is not important, and of course, spammy !
3 The number of characters displayed in snippets of search is now on the wane, first character descriptions can be up to 160 characters. But now just under that amount. Even just in case, you should have a character description of no more than 140 characters (remember snippets are now also displayed date).

Yup, there it is a bit of me on the use and optimization of the meta description blog. Currently I still continue to explore the new features of Blogger and continue to seek other functions and optimization, especially for SEO and Blog Design. Continue to refer to the next updates! Have a nice blogging, and happy Ramadan fasting on this as well ....